Advertising supports digital publishing, but commercial relationships should be recognizable and should not control independent editorial conclusions.
Labeling
Paid placements, sponsored content, partner material and similar commercial formats should be labeled in a way that a reasonable reader can understand before or as they encounter the material.
Editorial Separation
Advertisers do not receive approval over independent news coverage solely because they advertise with the publication. Editorial staff may cover advertisers when newsworthy, including critically.
Affiliate Relationships
If the publication uses affiliate links, pages containing qualifying commercial links should include an appropriate disclosure. Affiliate compensation does not guarantee a positive recommendation or favorable coverage.
Ad Technology
Programmatic advertising providers may use cookies or similar technology depending on the site’s configuration and the choices available to the reader. See the Privacy Policy and Cookie Policy for related information.
Restricted Advertising
We may reject advertising that is deceptive, unlawful, malicious, technically disruptive, inconsistent with our standards or likely to materially damage reader trust.